Fall merchandise may vary by location. Shop in-store for best selection.
Chico’s was founded in 1983 as a small boutique selling Mexican folk art on Sanibel Island in Florida. Then one day, our founders discovered the sweater that made literally everyone look fabulous, pivoted the business, and retail was never the same. The rich colors, bold prints, unique artisanal details, problem-solving styles, and amazing personal stylists made a lasting connection with customers.
From the beginning, we’ve believed in the power of originality—that what’s different makes us bold. And we design with this philosophy in mind. For every piece we create, we ask how it will be unique, inspire women to feel good (no matter their age), and help them express their personality and individuality with confidence.
For 30 years, we’ve helped millions of women look as great as they feel. Our chic prints, artisan jackets, and wrinkle-free Travelers collection have built quite a following at our boutiques—but we hear it’s our combination of great style, one-of-a-kind details, and warm, personal service that has captured the hearts of women nationwide.
How do we do it? It’s all about you. Honestly. Every time we pick up a pencil to sketch a new design, we think about you: where you’re going, what you’re doing, what will flatter your body and make you feel fabulous.
Our associates really are style experts—just walk into any Chico’s boutique, and they’ll help you coordinate, accessorize, and build a wardrobe that’s right for you. Stop by to say hello, make friends, get style tips, and see what’s just come in: new designs arrive every week, and each one is specifically created to fit a woman’s body and look fantastic.
Even as Chico’s has grown, our values—beautiful apparel, exceptional service and deep appreciation for our customers—still remain at the heart of who we are today.